# Exit Rate Calculator

URL: https://speedycalculator.com/calculators/finance/exit-rate/
Last updated: 2026-10-25

> The exit rate calculator works out the percentage of page views of a web page that were the last in the session – how often visitors leave your site from that page.

## Inputs

- Page views
- Exits from the page

## Results

- Exit rate
- Continue rate

## Formula

```
Exit rate = exits from the page ÷ page views of the page × 100
```

## Explanation

Unlike bounce rate, exit rate counts every session that ended on a page, even after visiting others. A high exit rate is normal on confirmation or contact pages but a warning sign on checkout or sign-up steps.

### How to use the Exit Rate Calculator

- **Page views**
- **Exits from the page**

Results update as you type, and every field accepts the units shown in its menu.

### How it works

Enter the number of page views of the page and the number of exits from it.

### Tips

- Use figures for the same period (a month, a quarter or a year) for every input so ratios compare like with like.
- Track the metric over time – the trend usually tells you more than a single value.
- Compare your result with industry benchmarks, which vary a lot between sectors.
- Treat the result as a starting point for a decision, then check the assumptions behind each input.

### Common mistakes to avoid

- Mixing monthly and yearly numbers in the same calculation.
- Using revenue where the formula needs profit (or the other way round).
- Forgetting hidden costs such as taxes, fees, overheads or your own time.

### Inputs explained

FieldWhat to enterPage viewsA numberExits from the pageA number

### What each result means

- **Exit rate** = [Exits from the page]÷[Page views]×100
- **Continue rate** = 100 - [Exit rate]

### Example values

How the main result changes when **Page views** changes and everything else stays at the example values above:

Page viewsExit rate (%)4,000656,00043.338,00032.510,0002612,00021.6716,00016.25

## Worked example

Inputs — Page views: 8,000; Exits from the page: 2,600.

Results — **Exit rate = 32.5 %**; Continue rate = 67.5 %.

## FAQ

**What is the difference between exit rate and bounce rate?**
Exit rate counts all sessions ending on a page; bounce rate counts single-page sessions.

**What is a good exit rate?**
It depends on the page's job – low on funnel steps, high on final pages.

**How can I reduce exits?**
Add clear next steps, related content and fix slow or confusing pages.

**What formula does the Exit Rate Calculator use?**
Exit rate = exits from the page ÷ page views of the page × 100.