# Google AdSense Calculator

URL: https://speedycalculator.com/calculators/finance/google-adsense/
Last updated: 2026-10-25

> The Google AdSense calculator estimates your website's ad earnings from page views, ads per page, click-through rate and cost per click – per day, month and year – and the equivalent page RPM.

## Inputs

- Page views per day
- Ads per page
- Click-through rate (CTR) (%)
- Earnings per click (CPC)

## Results

- Ad impressions per day
- Clicks per day
- Revenue per day
- Revenue per month
- Revenue per year
- Page RPM

## Formula

```
Ad impressions = page views × ads per page
Clicks = impressions × CTR
Revenue = clicks × CPC; page RPM = revenue ÷ page views × 1,000
```

## Explanation

AdSense pays publishers mainly for clicks (and some impressions). Earnings depend heavily on your niche: finance and insurance pages earn much more per click than entertainment. Publishers receive 68% of the advertiser spend for content ads.

### How to use the Google AdSense Calculator

- **Page views per day**
- **Ads per page**
- **Click-through rate (CTR)**
- **Earnings per click (CPC)**

Results update as you type, and every field accepts the units shown in its menu.

### How it works

Enter your daily page views, the number of ads on each page, the CTR and the average CPC you earn.

### Tips

- Use figures for the same period (a month, a quarter or a year) for every input so ratios compare like with like.
- Track the metric over time – the trend usually tells you more than a single value.
- Compare your result with industry benchmarks, which vary a lot between sectors.
- Treat the result as a starting point for a decision, then check the assumptions behind each input.

### Common mistakes to avoid

- Mixing monthly and yearly numbers in the same calculation.
- Using revenue where the formula needs profit (or the other way round).
- Forgetting hidden costs such as taxes, fees, overheads or your own time.

### Inputs explained

FieldWhat to enterPage views per dayA numberAds per pageA numberClick-through rate (CTR)In %Earnings per click (CPC)Amount in your currency

### What each result means

- **Ad impressions per day** = [Page views per day]×[Ads per page]
- **Clicks per day** = [Ad impressions per day]×[Click-through rate (CTR)]÷100
- **Revenue per day** = [Clicks per day]×[Earnings per click (CPC)]
- **Revenue per month** = [Revenue per day]×30.44
- **Revenue per year** = [Revenue per day]×365.25
- **Page RPM** = [Revenue per day]÷[Page views per day]×1000

### Example values

How the main result changes when **Page views per day** changes and everything else stays at the example values above:

Page views per dayRevenue per month2,500399.533,750599.295,000799.056,250998.817,5001,198.5810,0001,598.1

## Worked example

Inputs — Page views per day: 5,000; Ads per page: 3; Click-through rate (CTR): 0.5 %; Earnings per click (CPC): $0.35.

Results — Ad impressions per day = 15,000; Clicks per day = 75; Revenue per day = $26.25; **Revenue per month = $799.05**; Revenue per year = $9,587.81; Page RPM = $5.25.

## FAQ

**How much does AdSense pay per 1,000 views?**
Commonly $1–10 page RPM, depending on niche, country and traffic quality.

**What share does Google keep?**
Publishers receive 68% of the amount advertisers pay for content ads.

**How can I earn more from AdSense?**
Grow traffic, target higher-value topics and place ads where they are seen.

**What formula does the Google AdSense Calculator use?**
Ad impressions = page views × ads per page.


## Sources

- [Google AdSense revenue share](https://support.google.com/adsense/)