# Website Ad Revenue Calculator

URL: https://speedycalculator.com/calculators/finance/website-ad-revenue/
Last updated: 2026-10-25

> The website ad revenue calculator estimates how much a website earns from display ads from visits, page views per visit and page RPM (revenue per 1,000 page views), per day, month and year.

## Inputs

- Visits per month
- Page views per visit
- Page RPM (revenue per 1,000 page views)

## Results

- Page views per month
- Revenue per month
- Revenue per day
- Revenue per year
- Revenue per visit

## Formula

```
Page views = visits × page views per visit
Revenue = page views × page RPM ÷ 1,000
```

## Explanation

Page RPM is the simplest way to estimate ad income because it already combines impressions, click-through and ad prices. Ad networks such as Mediavine or Raptive often achieve $15–40 RPM for U.S. lifestyle traffic; general networks pay less.

### How to use the Website Ad Revenue Calculator

- **Visits per month**
- **Page views per visit**
- **Page RPM (revenue per 1,000 page views)**

Results update as you type, and every field accepts the units shown in its menu.

### How it works

Enter monthly visits, page views per visit and your page RPM.

### Tips

- Use figures for the same period (a month, a quarter or a year) for every input so ratios compare like with like.
- Track the metric over time – the trend usually tells you more than a single value.
- Compare your result with industry benchmarks, which vary a lot between sectors.
- Treat the result as a starting point for a decision, then check the assumptions behind each input.

### Common mistakes to avoid

- Mixing monthly and yearly numbers in the same calculation.
- Using revenue where the formula needs profit (or the other way round).
- Forgetting hidden costs such as taxes, fees, overheads or your own time.

### Inputs explained

FieldWhat to enterVisits per monthA numberPage views per visitA numberPage RPM (revenue per 1,000 page views)Amount in your currency

### What each result means

- **Page views per month** = [Visits per month]×[Page views per visit]
- **Revenue per month** = [Page views per month]×[Page RPM (revenue per 1,000 page views)]÷1000
- **Revenue per day** = [Revenue per month]×12÷365.25
- **Revenue per year** = [Revenue per month]×12
- **Revenue per visit** = [Revenue per month]÷[Visits per month]

### Example values

How the main result changes when **Visits per month** changes and everything else stays at the example values above:

Visits per monthRevenue per month50,0001,08075,0001,620100,0002,160125,0002,700150,0003,240200,0004,320

## Worked example

Inputs — Visits per month: 100,000; Page views per visit: 1.8; Page RPM (revenue per 1,000 page views): $12.

Results — Page views per month = 180,000; **Revenue per month = $2,160.00**; Revenue per day = $70.97; Revenue per year = $25,920.00; Revenue per visit = $0.0216.

## FAQ

**What is page RPM?**
Estimated earnings per 1,000 page views.

**How much do websites earn per 1,000 views?**
Commonly $2–40 depending on niche, audience location and ad network.

**How can I increase ad revenue?**
Grow traffic, page views per visit and audience value.

**What formula does the Website Ad Revenue Calculator use?**
Page views = visits × page views per visit.