Conversion rate is the core metric of digital marketing. Average e-commerce conversion rates are around 2–3%; landing pages built for one action often reach 5–10%. Small improvements multiply revenue from the same traffic.
How to use the Conversion Rate Calculator
- Measure conversions for
- Clicks or visits
- Conversions
- Value per conversion
- Amount spent
Results update as you type, and every field accepts the units shown in its menu.
How it works
Choose whether you measure ads (clicks) or a website (visits), then enter the traffic, conversions, value per conversion and spend.
Inputs explained
| Field | What to enter |
|---|---|
| Measure conversions for | Choose one: Ads, posts or links (clicks), A website (visits) |
| Clicks or visits | A number |
| Conversions | A number |
| Value per conversion | Amount in your currency |
| Amount spent | Amount in your currency |
What each result means
- Conversion rate = [Conversions]÷[Clicks or visits]×100
- Revenue from conversions = [Conversions]×[Value per conversion]
- Cost per conversion = [Amount spent]÷max([Conversions], 0.000001)
- Value per click or visit = [Revenue from conversions]÷[Clicks or visits]
- Return on spend = ([Revenue from conversions] – [Amount spent])÷[Amount spent]×100
Example values
How the main result changes when Clicks or visits changes and everything else stays at the example values above:
| Clicks or visits | Conversion rate (%) |
|---|---|
| 2,500 | 5.6 |
| 3,750 | 3.73 |
| 5,000 | 2.8 |
| 6,250 | 2.24 |
| 7,500 | 1.87 |
| 10,000 | 1.4 |
Formula
Conversion rate = conversions ÷ clicks (or visits) × 100
Cost per conversion = spend ÷ conversions
Revenue = conversions × value per conversion
Worked example
Inputs: Measure conversions for: Ads, posts or links (clicks); Clicks or visits: 5,000; Conversions: 140; Value per conversion: $45; Amount spent: $1,500.
Results: Conversion rate = 2.8 %; Revenue from conversions = $6,300.00; Cost per conversion = $10.71; Value per click or visit = $1.26; Return on spend = 320 %.
Frequently asked questions
What is a good conversion rate?
Around 2–3% for online shops; 5–10% for focused landing pages.
How do I improve my conversion rate?
Clear offers, fast pages, fewer form fields and social proof.
Is a conversion always a sale?
No. It can be any goal: a sign-up, download, call or lead form.