A bounce is a session with a single page view. Bounce rates of 26–70% are typical; landing pages and blogs often bounce more than shop or app pages. In Google Analytics 4, bounce rate is the opposite of engagement rate (sessions that last 10 seconds, convert or view two pages).
How to use the Bounce Rate Calculator
- Total sessions (visits)
- Single-page sessions
Results update as you type, and every field accepts the units shown in its menu.
How it works
Enter the total number of sessions and the number of single-page sessions.
Tips
- Use figures for the same period (a month, a quarter or a year) for every input so ratios compare like with like.
- Track the metric over time – the trend usually tells you more than a single value.
- Compare your result with industry benchmarks, which vary a lot between sectors.
- Treat the result as a starting point for a decision, then check the assumptions behind each input.
Common mistakes to avoid
- Mixing monthly and yearly numbers in the same calculation.
- Using revenue where the formula needs profit (or the other way round).
- Forgetting hidden costs such as taxes, fees, overheads or your own time.
Inputs explained
| Field | What to enter |
|---|---|
| Total sessions (visits) | A number |
| Single-page sessions | A number |
What each result means
- Bounce rate = [Single-page sessions]÷[Total sessions (visits)]×100
- Engagement (non-bounce) rate = 100 – [Bounce rate]
Example values
How the main result changes when Total sessions changes and everything else stays at the example values above:
| Total sessions (visits) | Bounce rate (%) |
|---|---|
| 6,000 | 90 |
| 9,000 | 60 |
| 12,000 | 45 |
| 15,000 | 36 |
| 18,000 | 30 |
| 24,000 | 22.5 |
Formula
Bounce rate = single-page sessions ÷ total sessions × 100Worked example
Inputs — Total sessions (visits): 12,000; Single-page sessions: 5,400.
Results — Bounce rate = 45 %; Engagement (non-bounce) rate = 55 %; Rating = Average.
Frequently asked questions
What is a good bounce rate?
26–40% is excellent, 41–55% average and 56–70% higher than average.
Is a high bounce rate always bad?
Not for pages that answer a question in one view, such as a contact page.
How can I lower my bounce rate?
Faster pages, clear calls to action and relevant internal links.
What formula does the Bounce Rate Calculator use?
Bounce rate = single-page sessions ÷ total sessions × 100.