Unlike bounce rate, exit rate counts every session that ended on a page, even after visiting others. A high exit rate is normal on confirmation or contact pages but a warning sign on checkout or sign-up steps.
How to use the Exit Rate Calculator
- Page views
- Exits from the page
Results update as you type, and every field accepts the units shown in its menu.
How it works
Enter the number of page views of the page and the number of exits from it.
Tips
- Use figures for the same period (a month, a quarter or a year) for every input so ratios compare like with like.
- Track the metric over time – the trend usually tells you more than a single value.
- Compare your result with industry benchmarks, which vary a lot between sectors.
- Treat the result as a starting point for a decision, then check the assumptions behind each input.
Common mistakes to avoid
- Mixing monthly and yearly numbers in the same calculation.
- Using revenue where the formula needs profit (or the other way round).
- Forgetting hidden costs such as taxes, fees, overheads or your own time.
Inputs explained
| Field | What to enter |
|---|---|
| Page views | A number |
| Exits from the page | A number |
What each result means
- Exit rate = [Exits from the page]÷[Page views]×100
- Continue rate = 100 – [Exit rate]
Example values
How the main result changes when Page views changes and everything else stays at the example values above:
| Page views | Exit rate (%) |
|---|---|
| 4,000 | 65 |
| 6,000 | 43.33 |
| 8,000 | 32.5 |
| 10,000 | 26 |
| 12,000 | 21.67 |
| 16,000 | 16.25 |
Formula
Exit rate = exits from the page ÷ page views of the page × 100Worked example
Inputs — Page views: 8,000; Exits from the page: 2,600.
Results — Exit rate = 32.5 %; Continue rate = 67.5 %.
Frequently asked questions
What is the difference between exit rate and bounce rate?
Exit rate counts all sessions ending on a page; bounce rate counts single-page sessions.
What is a good exit rate?
It depends on the page's job – low on funnel steps, high on final pages.
How can I reduce exits?
Add clear next steps, related content and fix slow or confusing pages.
What formula does the Exit Rate Calculator use?
Exit rate = exits from the page ÷ page views of the page × 100.