AdSense pays publishers mainly for clicks (and some impressions). Earnings depend heavily on your niche: finance and insurance pages earn much more per click than entertainment. Publishers receive 68% of the advertiser spend for content ads.
How to use the Google AdSense Calculator
- Page views per day
- Ads per page
- Click-through rate (CTR)
- Earnings per click (CPC)
Results update as you type, and every field accepts the units shown in its menu.
How it works
Enter your daily page views, the number of ads on each page, the CTR and the average CPC you earn.
Tips
- Use figures for the same period (a month, a quarter or a year) for every input so ratios compare like with like.
- Track the metric over time – the trend usually tells you more than a single value.
- Compare your result with industry benchmarks, which vary a lot between sectors.
- Treat the result as a starting point for a decision, then check the assumptions behind each input.
Common mistakes to avoid
- Mixing monthly and yearly numbers in the same calculation.
- Using revenue where the formula needs profit (or the other way round).
- Forgetting hidden costs such as taxes, fees, overheads or your own time.
Inputs explained
| Field | What to enter |
|---|---|
| Page views per day | A number |
| Ads per page | A number |
| Click-through rate (CTR) | In % |
| Earnings per click (CPC) | Amount in your currency |
What each result means
- Ad impressions per day = [Page views per day]×[Ads per page]
- Clicks per day = [Ad impressions per day]×[Click-through rate (CTR)]÷100
- Revenue per day = [Clicks per day]×[Earnings per click (CPC)]
- Revenue per month = [Revenue per day]×30.44
- Revenue per year = [Revenue per day]×365.25
- Page RPM = [Revenue per day]÷[Page views per day]×1000
Example values
How the main result changes when Page views per day changes and everything else stays at the example values above:
| Page views per day | Revenue per month |
|---|---|
| 2,500 | 399.53 |
| 3,750 | 599.29 |
| 5,000 | 799.05 |
| 6,250 | 998.81 |
| 7,500 | 1,198.58 |
| 10,000 | 1,598.1 |
Formula
Ad impressions = page views × ads per pageClicks = impressions × CTRRevenue = clicks × CPC; page RPM = revenue ÷ page views × 1,000Worked example
Inputs — Page views per day: 5,000; Ads per page: 3; Click-through rate (CTR): 0.5 %; Earnings per click (CPC): $0.35.
Results — Ad impressions per day = 15,000; Clicks per day = 75; Revenue per day = $26.25; Revenue per month = $799.05; Revenue per year = $9,587.81; Page RPM = $5.25.
Frequently asked questions
How much does AdSense pay per 1,000 views?
Commonly $1–10 page RPM, depending on niche, country and traffic quality.
What share does Google keep?
Publishers receive 68% of the amount advertisers pay for content ads.
How can I earn more from AdSense?
Grow traffic, target higher-value topics and place ads where they are seen.
What formula does the Google AdSense Calculator use?
Ad impressions = page views × ads per page.