Page RPM is the simplest way to estimate ad income because it already combines impressions, click-through and ad prices. Ad networks such as Mediavine or Raptive often achieve $15–40 RPM for U.S. lifestyle traffic; general networks pay less.
How to use the Website Ad Revenue Calculator
- Visits per month
- Page views per visit
- Page RPM (revenue per 1,000 page views)
Results update as you type, and every field accepts the units shown in its menu.
How it works
Enter monthly visits, page views per visit and your page RPM.
Tips
- Use figures for the same period (a month, a quarter or a year) for every input so ratios compare like with like.
- Track the metric over time – the trend usually tells you more than a single value.
- Compare your result with industry benchmarks, which vary a lot between sectors.
- Treat the result as a starting point for a decision, then check the assumptions behind each input.
Common mistakes to avoid
- Mixing monthly and yearly numbers in the same calculation.
- Using revenue where the formula needs profit (or the other way round).
- Forgetting hidden costs such as taxes, fees, overheads or your own time.
Inputs explained
| Field | What to enter |
|---|---|
| Visits per month | A number |
| Page views per visit | A number |
| Page RPM (revenue per 1,000 page views) | Amount in your currency |
What each result means
- Page views per month = [Visits per month]×[Page views per visit]
- Revenue per month = [Page views per month]×[Page RPM (revenue per 1,000 page views)]÷1000
- Revenue per day = [Revenue per month]×12÷365.25
- Revenue per year = [Revenue per month]×12
- Revenue per visit = [Revenue per month]÷[Visits per month]
Example values
How the main result changes when Visits per month changes and everything else stays at the example values above:
| Visits per month | Revenue per month |
|---|---|
| 50,000 | 1,080 |
| 75,000 | 1,620 |
| 100,000 | 2,160 |
| 125,000 | 2,700 |
| 150,000 | 3,240 |
| 200,000 | 4,320 |
Formula
Page views = visits × page views per visitRevenue = page views × page RPM ÷ 1,000Worked example
Inputs — Visits per month: 100,000; Page views per visit: 1.8; Page RPM (revenue per 1,000 page views): $12.
Results — Page views per month = 180,000; Revenue per month = $2,160.00; Revenue per day = $70.97; Revenue per year = $25,920.00; Revenue per visit = $0.0216.
Frequently asked questions
What is page RPM?
Estimated earnings per 1,000 page views.
How much do websites earn per 1,000 views?
Commonly $2–40 depending on niche, audience location and ad network.
How can I increase ad revenue?
Grow traffic, page views per visit and audience value.
What formula does the Website Ad Revenue Calculator use?
Page views = visits × page views per visit.